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Wabash and Lake Consulting
WHO WE ARE

MEET THE TEAM

What really sets your business apart? Why would customers turn to you when they have so many choices in their daily lives?​ We asked ourselves the same questions.

The “reason why” people choose your business is much more than just the product, price, or customer service you offer. It’s all of that, but…from the customer’s point of view. At Wabash & Lake, this is where we focus our attention. Your “reason why” is actually the experience that the customer had before, during, and after they worked with you. It’s why they recommend you to their friends, why they convinced their significant other to call you, and why they keep coming back.

Joe Doran
Owner & Chief Strategist

Joe Doran

"At Wabash & Lake, we specialize in connecting with the hearts and minds of your potential local customers. Compelling brands & message; structure, multi-channel strategy, and process you can rely on; plus easy, transparent pricing all leading to efficient, effective and affordable advertising and marketing."

Malorie Mackey
Client Services Manager

Malorie Mackey

"Many times, our clients have been mismanaged or let down by other marketing or advertising groups. We come in as a high-performing member of their team to help "untangle" the mess, whether B2B or B2C. No more "throwing ideas at the wall," we and build a new and better long-term plan for success.”

Logan Nardo
Creative Director

Logan Nardo

"It’s not enough anymore to put up a sign on the front of a building and wait for people to walk in. Your potential customer is different from the potential customer of even 10 years ago; you have to reach them where they are physically and emotionally. We help you craft that message so that the customer knows what you have to offer, but also, who you are.”

Janna Eubank
Client Services Manager

Janna Eubank

"The best brands are built on a promise that their customers rely on. We promise to be a dedicated member of our client's team to help define and deliver a meaningful promise across their entire organization. From sales presentations to marketing materials, website copy to ad strategy, and everything in between.”

Lindsay Fulton
Client Services Manager

Lindsay Fulton

"Marketing can easily feel overwhelming and complicated, but it shouldn't have to be. I love stepping into our clients' worlds, listening to their challenges, and building a partnership rooted in communication and trust. By becoming a true extension of their team, we're managing both projects & relationships to ensure that the big creative ideas we build together are delivered seamlessly."

Travis Mixon
Graphic Design / Creative

Travis Mixon

"Our clients often come to us after working with teams that chased design trends or focused on being clever instead of being clear. We take a different approach. For us, design is about what works, not what wins arguments or looks good in a pitch deck. We cut through the noise and bring structure to the chaos. It’s not about being right. It’s about being effective.”

Your Fractional Marketing Team

Our team naturally becomes an integral part of your team and functions only with your best interests at heart. This dedication is how we deliver the skills of a full-service (but fractional) marketing team, the impactful ideas of a Creative Agency, and the market-savvy of an Ad Agency, all-in-one, and for a fraction of the price. Drop us a note or give us a call to see why Wabash and Lake is more than just a standard Advertising Agency, Branding Agency, Marketing Agency or Marketing Team and how we can help your business grow as well.

Our 360-degree approach brings human values, real experiences, and authentic language to your marketing, creative, advertising, and overall operational strategy from the very beginning.​