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Wabash and Lake Consulting
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CONTENT & CREATION

Full-Funnel Advertising Services for Businesses in Richmond, VA

Here’s a secret most agencies don’t want you to know: the standard media buying commission is 15%. On a $10,000 ad buy, that’s $1,500 going straight into your agency’s pocket. Not your campaign. Not your results. Their bottom line.

At Wabash & Lake, we’ve worked a different way since day one. We don’t mark up media buys. We don’t take vendor kickbacks. And we refund every commission back to you — every time, no exceptions. Our only incentive is making your advertising actually work. Because that’s the only thing we charge for.

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We Go Where Your Customers Actually Are

Most agencies default to the channels they know — or the ones that pay them the best referral fees. We start with your customer and build outward from there. Where are they spending their time? What are they searching for? What does your brand need to say before they're ready to buy? Then we put your funnel across every channel that earns its place in your budget:

Traditional Advertising

Traditional Advertising

Streaming and broadcast TV, targeted radio, print, and direct mail built on real media relationships and not rate card guessing.

Digital Advertising Strategy

Digital Advertising Strategy

Search engine domination through high-intent SEO, PPC, and display campaigns that capture buyers when they're ready to act.

Social<br>Media

Social
Media

Social media ecosystems that go beyond vanity metrics to actually grow your business.

SALES<br>ENABLEMENT

SALES
ENABLEMENT

Premium-looking and feeling presentations and proposals, and sales collateral that turn marketing momentum into closed deals.

You Keep Every Dollar We Save You

We built Wabash & Lake specifically to break the agency billing model that was designed to benefit agencies, not clients. Here’s exactly what that means for your budget:

  • Zero Markups: You pay one flat monthly rate for strategy and execution. No surprise invoices, no creative overages, no “platform fees” buried in the fine print.
  • Zero Vendor Kickbacks: We don’t accept referral bonuses, software rebates, or kickbacks of any kind. Every recommendation we make is focused on performance and not our bottom line.
  • 100% Commission Rebates: The industry-standard 15% media buying commission goes back to your balance sheet, not ours. We’ve enforced this policy since 2016.

The math is simple. When agencies profit from your media buys, they’re incentivized to spend more of your budget. We get paid to grow your business. So that’s what we do.

From Broadcast to Search — We Handle All of It

Whether you’re running your first TV campaign or scaling a national digital program, our team operates as a fully integrated extension of yours and not an outside vendor you have to manage and babysit.

Our core capabilities include:

  • Brand Architecture: Corporate positioning, visual identity, and brand guidelines that make you look like the leader in your space
  • Performance Marketing: Targeted SEM, paid social, streaming video ads, and search authority campaigns built on real performance data
  • Broadcast & Video Production: Concept-to-delivery audio and video production for broadcast, streaming, and digital distribution
  • Content Strategy: Strategic copywriting, audience mapping, and sales collateral that tells your story at every stage of the funnel