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Fill Your Funnel. Build Your Brand. Drive Real Revenue.

The Fractional Marketing Partner Built for Growing Businesses.

Stop burning budget on high-salary hires, hidden agency markups, or DIY marketing tactics that leave your phone silent. We operate as your fully embedded fractional marketing department with over 10 years of experience delivering strategy, creative, and full-funnel execution for one predictable, flat monthly rate…without the full-time hire and overhead.

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We’re Different & We Know You Are Skeptical.

If you have been burned by marketing before, you are not alone. Most business owners come to us after experiencing the same frustrating cycles:

The $120K Salary Trap: You need senior strategic leadership, but you cannot justify a $120,000 salary including health insurance, 401ks, and administrative overhead for a single internal hire.
The “Black Box” Agency Model: Traditional agencies profit by marking up media buys and video shoots, taking 15% commissions, and hiding behind reports filled with vanity numbers that do not reflect in your bank account.
The DIY Ceiling: You have tried running ads yourself or trying different AI prompts, but without a complete system, you are just throwing away money and time…neither of which you can waste.

Client Testimonials

"Working with Wabash & Lake Consulting has been great, they are part of our team, responsive and have produced great work for our company. I would highly recommend their services to anyone looking for marketing services."

Brandon WitteSightline Systems

"I have worked with this company for a year now and couldn't be happier with my experience. Customer care and communication are the cornerstone for which this team hang their hat and they do NOT disappoint."

Josh NeuhausWindow Depot of Eastern Iowa

"Their team provides us outstanding assistance in clarifying our approach to advertising, messaging, and communications. It has been, and continues to be a pleasure working with W&L."

Nick JenkinsCFBOC

"They fulfill the old axiom of "No one cares how much you know until they know how much you care". Joe and his team prove at each interaction that they care a lot and know even more."

Paul WhitemanWindow Depot

"They consistently make me feel valued as a person, not just another customer. It's rare to find a group that combines professionalism, expertise, and personal attention so effectively... A+ from me!"

Steven FergusonFerguson Professional Carpet and Flooring

Josh NeuhausWindow Depot of Eastern Iowa

"Their team provides us outstanding assistance in clarifying our approach to advertising, messaging, and communications. It has been, and continues to be a pleasure working with W&L."

Nick JenkinsCFBOC

"They fulfill the old axiom of "No one cares how much you know until they know how much you care". Joe and his team prove at each interaction that they care a lot and know even more."

Paul WhitemanWindow Depot

Brandon WitteSightline Systems

Why Choose a Fractional Marketing Team?

We provide stellar marketing services at a more affordable price, helping you improve your strategy without overextending your budget.

Executive Leadership

Get the benefits of a top-level marketing executive and an efficient, well-rounded team without the long-term commitment of a full-time hire.

360-Degree Approach

Our strategy starts at the top of the funnel, ensuring potential customers know exactly who you are and what sets you apart.

Team
Player

We don’t just consult from the outside; we work as an extension of your team, integrating with operations and sales, functioning with only your best interests at heart.

DEEP
EXPERIENCE

With years of experience developing and implementing marketing plans that drive revenue growth and increase brand awareness, we bring a unique combination of creative, marketing, and advertising skills.

What Success Looks Like for Your Business.

When your marketing system is built intentionally by a team of experts who are dedicated to operating as your partner, performance stops being a guessing game. Here is what that looks like on the ground for your business:

Warmer, Higher-Quality Leads: Reach potential customers early so sales conversations start with trust already established.
Lower Acquisition Costs: Strong brand recognition makes your paid search, email, and direct campaigns convert at a significantly higher rate.
Clear Revenue Attribution: Regular marketing meetings focused on real growth metrics, lead quality, and real planning. More than just dashboards and vanity numbers.

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careers

Fill Your Funnel. Build Your Brand. Drive Real Revenue.

Client Testimonials