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Wabash and Lake Consulting
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GROWTH RVA GUESTS

Your Marketing Shouldn't Be Background Noise.

High-Level Strategy. Hands-On Execution. A Fraction of the Cost.

You just saw us talk about the reality of automated, generic marketing content and how it is prevalent and failing. Your customers are tuning it out, and spam filters are blocking it. You don’t need to waste time on more AI tools; you need the expert judgment to make your marketing connect.

We aren’t here to sell you on “AI hacks” or a false promise of quick ROI with just ads. We are here to act as your fractional marketing department, delivering the high-level strategy, dedication, and relentless execution that builds businesses for the long haul.

Book A Marketing Review

Why Choose a Fractional Marketing Team?

We provide stellar marketing services at a more affordable price, helping you improve your strategy without overextending your budget.

Executive Leadership

Executive Leadership

Get the benefits of a top-level marketing executive and an efficient, well-rounded team without the long-term commitment of a full-time hire.

360-Degree Approach

360-Degree Approach

Our strategy starts at the top of the funnel, ensuring potential customers know exactly who you are and what sets you apart.

Team<br>Player

Team
Player

We don’t just consult from the outside; we work as an extension of your team, integrating with operations and sales, functioning with only your best interests at heart.

DEEP<br>EXPERIENCE

DEEP
EXPERIENCE

With years of experience developing and implementing marketing plans that drive revenue growth and increase brand awareness, we bring a unique combination of creative, marketing, and advertising skills.

More Than Commoditized Marketing.

In our talk, we discussed the difference between a tool and a master carpenter. You are already an expert in your field, don’t let generic AI tools make you look like all the rest. We take your proprietary expertise and human experience to build marketing that actually connects and converts. No “AI slop,” no hidden markups, no “set it and forget it” strategies…and no full-time marketing director salary.

  • Human Judgment, Always: We use AI for efficiency and to research and organize, but real humans to lead, execute, and strategize.
  • Total Transparency: One flat monthly rate. No markups. No surprises. We refund any media commissions back to you.
  • Fractional Partner, Not A Vendor: We don’t just “execute” tasks. We own the results as a dedicated extension of your team.

Let’s Have an Honest Conversation About Your Marketing

We know you’re stretched thin, and the last thing you need is another high-pressure sales pitch disguised as a meeting. That’s why we offer a free, one-hour marketing consultation. No strings, no agency fluff…just an honest look at what you’re up against from our perspective.

What to Bring to the Table:

To help us dive in and deliver real value, we don’t just wing it. We do our homework first. Here are the items that we’ll ask for in advance:

  • Your Marketing Budget: Knowing what you currently spend helps us evaluate if your investment is actually driving revenue or if you’re overpaying for software you don’t need.
  • Your Top Questions: A list of the specific marketing issues, vendor frustrations, challenges and goals, or questions you want us to review in advance.
  • Your Current Ads or Sales/Marketing pieces: We will review and give our honest feedback.
  • Your Website URL: (Highly Recommended) We will do a quick review of your site, the brand voice, SEO, load times, and overall feeling from an outsider perspective

You’ll walk away knowing exactly what is worth keeping, what you should dump right away, and what steps will actually move your business forward.