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Wabash and Lake Consulting

Your Brand Built Better

The Full-Service Marketing Team, Fractional Marketing Director or Fractional CMO your business actually needs. No commissions. No kickbacks. No hidden markups. Just expert strategy, creative execution, and dedication for one flat monthly rate.

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Wabash and Lake Team Problem Solving
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of consumers say authenticity is a key factor when deciding what brands to support.

Our Brand Messaging & Copywriting focuses on the “People & Promise” factor to build that trust.

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Hiring a full-service agency typically costs 47% less than building an equivalent in-house marketing department.

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Consistent brand presentation across all platforms has been shown to increase revenue by up to 23%

LEADERSHIP & INTEGRATION

Your seat-at-the-table CMO. All the strategy, none of the overhead.

REACH & AWARENESS

Broadcast, Digital, and Print that actually gets noticed (without the markups).

CREATION & CONTENT

From Brand Books to Video Production. We build the tools that tell your story.

INSIGHTS & STRATEGY

SEO Analysis, Digital Strategy, and finding the "Why" behind your data.

The Power of &

We aren’t just consultants, and we aren’t just an ad agency. We are your Fractional Marketing Director or CMO & Entire Marketing Department rolled into one.

Strategy & Execution: We don’t just hand you a deck; we build the ads, buy the media, and write the copy.

Expertise & Empathy: We bring decades of high-level experience & the “good people” energy that makes us a joy to work with.

Flexibility & Stability: Get a full team’s brainpower without the overhead of health insurance, 401ks, or PTO.

Ask Our Clients

EVERYTHING YOU NEED

THEN SOME

Our team handles the heavy lifting across every touchpoint of your brand.

STRATEGY & IDENTITY

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  • Brand Development
  • Brand Book Creation
  • Brand Messaging
  • Fractional CMO Leadership

CREATIVE & CONTENT

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  • Audio & Video Creation
  • Ad Creation (TV, Social, Print)
  • Copywriting
  • Sales Presentation Development

MEDIA & DIGITAL

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  • Ad Placement (Broadcast, Digital, Print)
  • SEO Analysis
  • Digital Strategy
  • Marketing Piece Development

Predictable Pricing. Maximized ROI.

Standard agencies often charge a 15-20% commission on ad spend. On a $50k monthly spend, that’s $10k straight into their pocket before they’ve even optimized a single ad. With us, that $10k stays in your budget.

Transparent & Honest. Always.

Most agencies make money by spending yours. They take a cut of your media buy or hide markups in production. We hate that.

Zero Commissions

We refund 100% of media commissions back to you.

No Markups

If a vendor charges $1,000, you pay $1,000.

Flat-Rate Pricing

You pay one predictable monthly fee. No "surprise" invoices.

RECENT BLOG POSTS

Musings, Things We’ve Learned, & Other Bits Of Knowledge We’ve Gleaned Along The Way.
AKA…Our Blog Section.

direct-mail-marketing-small-business-roi-that-works
Marketing

Direct Mail Marketing for Small Business: The ROI That Actually Works

Relying only on social and search ads means renting your brand. Algorithms shift, clicks disappear, and you’re left competing for shrinking attention in a zero‑click web. Real growth comes from building a brand people seek out directly — through top‑of‑funnel awareness, community presence, and a balanced mix of direct, paid, and organic traffic. Diversify your marketing, own your reputation, and stop building on borrowed platforms.

Read More »
stop-renting-your-brand-multichannel-marketing
Marketing

Why Renting Your Brand on Social and Search Ads Alone Is Killing Your Growth

Relying only on social and search ads means renting your brand. Algorithms shift, clicks disappear, and you’re left competing for shrinking attention in a zero‑click web. Real growth comes from building a brand people seek out directly — through top‑of‑funnel awareness, community presence, and a balanced mix of direct, paid, and organic traffic. Diversify your marketing, own your reputation, and stop building on borrowed platforms.

Read More »
google-review-policy-updates-rating-manipulation
Marketing

Google Is Removing Existing Reviews: Here’s Our Breakdown

No matter what you’re selling, reputation matters! And today, that’s reflected most directly in Google reviews. Google has quietly shifted the rules on Google Business Profiles, and if you rely on your team to request  reviews, you might want to pull up a chair. It’s time to implement some changes in the way reviews are gathered to make sure you’re staying on Google’s good side

Read More »
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Client Testimonials

"Working with Wabash & Lake Consulting has been great, they are part of our team, responsive and have produced great work for our company. I would highly recommend their services to anyone looking for marketing services."
Brandon WitteSightline Systems
Brandon Witte, Sightline Systems
"I have worked with this company for a year now and couldn't be happier with my experience. Customer care and communication are the cornerstone for which this team hang their hat and they do NOT disappoint." 
Josh NeuhausWindow Depot of Eastern Iowa
Josh Neuhaus, Window Depot of Eastern Iowa
"Their team provides us outstanding assistance in clarifying our approach to advertising, messaging, and communications.  It has been, and continues to be a pleasure working with W&L."
Nick JenkinsCFBOC
Nick Jenkins, CFBOC
"They fulfill the old axiom of "No one cares how much you know until they know how much you care". Joe and his team prove at each interaction that they care a lot and know even more."
Paul WhitemanWindow Depot
Paul Whiteman, Window Depot
"They consistently make me feel valued as a person, not just another customer. It's rare to find a group that combines professionalism, expertise, and personal attention so effectively... A+ from me!"
Steven FergusonFerguson Professional Carpet and Flooring
Steven Ferguson
"They consistently make me feel valued as a person, not just another customer. It's rare to find a group that combines professionalism, expertise, and personal attention so effectively... A+ from me!"
Steven FergusonFerguson Professional Carpet and Flooring
Steven Ferguson
"I have worked with this company for a year now and couldn't be happier with my experience. Customer care and communication are the cornerstone for which this team hang their hat and they do NOT disappoint." 
Josh NeuhausWindow Depot of Eastern Iowa
Josh Neuhaus, Window Depot of Eastern Iowa
"Their team provides us outstanding assistance in clarifying our approach to advertising, messaging, and communications.  It has been, and continues to be a pleasure working with W&L."
Nick JenkinsCFBOC
Nick Jenkins, CFBOC
"They fulfill the old axiom of "No one cares how much you know until they know how much you care". Joe and his team prove at each interaction that they care a lot and know even more."
Paul WhitemanWindow Depot
Paul Whiteman, Window Depot
"Working with Wabash & Lake Consulting has been great, they are part of our team, responsive and have produced great work for our company. I would highly recommend their services to anyone looking for marketing services."
Brandon WitteSightline Systems
Brandon Witte, Sightline Systems
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