You Don’t Need Big Budgets. You Just Need The Right Partner.


Wabash and Lake is more than just a standard Advertising Agency or Marketing Team in Richmond, Virginia...

Our team naturally becomes trusted members of your team and functions only with your best interests at heart.


We operate as a trusted and affordable plug-and-play full-scale marketing, creative, and advertising team, all in one, for companies that are growing but can't hire a full team, companies that have plateaued and want to grow, or marketing directors that need a real support team. Our ultimate goal is to build better sales funnels for our clients and then bring more willing customers in through them and we do so for many successful businesses and nonprofits in Central Virginia and markets beyond. Most importantly we provide these services for less than the cost of one full-time employee while bringing the wealth of experiences and services of an entire team to your business.

We partner with our clients to achieve:

  • Strategic & long-term planning

  • Improved revenue streams

  • Impactful Advertising & Marketing

  • Continuity & uniformity within the brand

  • Time to operate & improve business

  • Improved client retention

We help businesses put their potential customers at the front of the process. Doing so allows us to build a strong, long-term strategy and overall brand statement then execute smarter and more affordably than most businesses can on their own. All ideas, strategies, and advertisements are focused on connecting with the hearts and minds of the savvy customers you need. Plus, our services are always based on easy, transparent, flat rate pricing & no surprise markups, no commissions, no catch.​
This dedication is how we deliver the skills of a plug-and-play full-scale marketing, creative, and advertising agency, all-in-one, and for a fraction of the price.
Drop us a note or give us a call to see why Wabash and Lake Advertising is more than just a standard Advertising Agency and just how we can help your business grow as well.

Click to Email Us

Tel: (804) 464-3622

Wabash and Lake Local Advertising Agency in Richmond, VA

Success! Message received.


What really sets your business apart? Why would customers turn to you when they have so many choices in their daily lives?​

The “reason why” people choose your business is much more than just the product, price, or customer service you offer. It’s all of that, but...from the customer's point of view. This is where we focus our attention. Your “reason why” is actually the experience that the customer had before, during, and after they worked with you. It’s why they recommend you to their friends, why they convinced their significant other to call you, and why they keep coming back.
Our processes bring human values, real experiences, and authentic language to your advertising and marketing plans from the very beginning.​

Our process brings human values, real experiences, and authentic language to your advertising and marketing from the beginning.​
Wabash & Lake - Joe Doran.jpg

"At Wabash & Lake, we specialize in connecting with the hearts and minds of your potential local customers. Compelling brands & message; structure, multi-channel strategy, and process you can rely on; plus easy, transparent pricing all leading to efficient, effective and affordable advertising and marketing."

I'm Joe Doran, Owner & Chief Creative Strategist

Wabash & Lake - Shelly Perkins.jpg

"We are here to be your partners and embed ourselves as a part of your team to make the ever-changing landscape of advertising understandable. Connecting with the hearts and minds of your potential customers is our primary focus and we help you reach them through consistent and empathetic messaging built into a strong and affordable advertising plan."

I'm Shelly Perkins, Business Development, Creative, Strategy

Wabash & Lake - Logan Nardo.jpg

"It’s not enough anymore to put up a sign on the front of a building and wait for people to walk in. Your potential customer is different from the potential customer of even 10 years ago; you have to reach them where they are physically and emotionally. We help you craft that message so that the customer knows what you have to offer, but also, who you are.”

I'm Logan Nardo, Creative Director

That's our “reason why.” So...What’s your’s?

Our process is built around the experiences of your potential customers.

With over 50 years of combined advertising and marketing experience, we know just how to build a successful brand, marketing plan, advertising strategy, and overall message that is right for you and your customers. Brand building? Local Radio & TV? Print Ads?  Digital Video Advertising?  The next big idea right around the corner? No matter where your customers are, we will connect you with them and maximize your reach.
To do this for you we bring together a combo of modern and traditional skill sets:
  • Brand Development
  • Ad placement for Broadcast, Digital, Print
  • Copywriting
  • Sales Presentation Development
  • Development of Marketing Pieces
  • Ad Creation for Broadcast, Digital, Print
  • Audio & Video creation
  • Brand Book Creation

Efficient & Effective. Authentic & Affordable. Wabash & Lake. The Marketing & Advertising Partner That Your Business Needs.

HISCOX Insurance Since 2016.png
Wabash and Lake Local Advertising Agency in Richmond, VA
We deliver just that. Let's get started today.

Click to Email Us

Tel: (804) 464-3622

Chamber Logo2.png
Hanover Chamber of Commerce new logo 201

Success! Message received.