Wabash and Lake is a multi-channel Local Advertising Agency, Marketing, and Brand consultant firm based in Richmond, VA that makes it easy for businesses to answer these difficult questions:
Where should we advertise?
How much should we spend?
What works and what doesn’t?
Radio? Print? Digital? TV?
Can we even spend enough to stand out?
How long should we advertise?
We help local businesses answer these questions by putting your potential customer at the front of the process. Doing so allows us to build a strong brand statement then advertise smarter and more affordably than you can on your own. All ideas, strategies, and ads are focused on connecting with the hearts and minds of the savvy, local customers you need. Plus, you'll always get easy, transparent, flat rate pricing & no surprise markups, no commissions, no catch.
Our flat-rate pricing allows also us to operate as a fractional Chief Marketing Officer for many businesses. We naturally take the role of a trusted member of your team that functions with only your best interests at heart, with all the dedication and skill of a full-time Chief Marketing Officer and the market-savvy of an Ad Agency for a fraction of the price.
Wabash & Lake is honored to work with many successful businesses and nonprofits in Central Virginia and beyond has earned the compliment of being called the “anti-ad agency” in the area. Drop us a note or give us a call to see why Wabash and Lake Advertising is different and just how we can help your business stand out as well!
Tel: (804) 464-3622
What really sets your business apart? Why would customers recommend you when they have so many choices in just the Richmond market?
Your “reason why” is much more than just the product, price, or customer service you offer. It’s all of that, but...from the customer's point of view. This is where we focus our attention. Your “reason why” is actually the experience that the customer had before, during and after they worked with you. It’s why they recommend you to their friends, why they convinced their significant other to call you, and why they keep coming back.
Our process brings human values, real experiences, and authentic language to your advertising and marketing from the beginning.
"At Wabash & Lake, we specialize in connecting with the hearts and mind of your potential local customer. Compelling brands & message; structure, multi-channel strategy, and process you can rely on; plus easy, transparent pricing all leading to efficient, effective and affordable local advertising."
I'm Joe Doran, Owner & Chief Creative Strategist
"We are here to be your partners and embed ourselves as a part of your team to make the ever-changing landscape of advertising understandable. Connecting with the hearts and minds of your potential customers is our primary focus and we help you reach them through consistent and empathetic messaging built into a strong and affordable advertising plan."
I'm Shelly Perkins, Business Development, Creative, Strategy
"It’s not enough anymore to put up a sign on the front of a building and wait for people to walk in. Your potential customer is different from the potential customer of even 10 years ago; you have to reach them where they are physically and emotionally. We help you craft that message so that the customer knows what you have to offer, but also, who you are.”
I'm Logan Nardo, Creative Director
That's our “reason why.” So...What’s your’s?
Our process is built around the experiences of your potential local customers.
With over 50 years of combined advertising and marketing experience in Central Virginia, the Mid-Atlantic, and beyond, we know just how to build a successful local brand, advertising strategy, and message that is right for you and your customers. Brand building? Local Radio & TV? Print Ads? Digital Video Advertising? The next big idea right around the corner? No matter where your customers are we’re nimble enough to help you connect with them and maximize your reach. (AKA…you're covered).
To do this for you we bring together a combo of modern and traditional skill sets:
Brand & Message Development
Local Ad placement for Broadcast, Digital, Print
Audio & Video creation
Talent Hiring & Direction
Customer Experience Mapping
Brand Book & Customer Profiles