Musings, Things We've Learned, & Other Bits Of Knowledge We've Gleaned Along The Way.
AKA...Our Blog Section.

Marketing emergencies happen outside business hours. Website crashes, social media crises, urgent competitive responses, and sudden opportunities that demand immediate action. When your agency tells you to "submit a ticket" or "wait until our Monday team meeting," you're not just losing time, you're losing revenue, reputation, and market position. It's 7 PM on Friday. Your Marketing Just Broke. Your website is down during your biggest sale of the year. A customer's negative r

Small businesses across Richmond and beyond are firing their traditional marketing agencies after years of overpromises and underdelivery. They're replacing them with fractional marketing teams that provide strategic leadership, transparent pricing, and actual results—all without the bloated agency fees. If you've been considering the same move, you're not alone. The frustration is real, the pattern is predictable, and frankly, it's about time someone called it out. The Patte

Let me tell you about the conversation that happens in almost every initial meeting with a new client: "Wait... you refund ALL the commissions back to us?" "Yes." "But... why? Don't other agencies keep those?" "Exactly." And that's when their face changes. Because they suddenly realize how much money they've been leaving on the table. The Dirty Little Secret of the Marketing Agency World Here's what most agencies won't tell you: When they place your ads or have your ads creat

You've been there before. The glossy presentation, the big promises, the "revolutionary" strategy that's going to transform your business. Three months and $15,000 later, you're staring at a pile of pretty reports and wondering where all your new customers are. If this sounds familiar, you're not alone. After nine years in the marketing industry and countless conversations with frustrated business owners, we've seen the same patterns repeat themselves over and over. The good